What we do.


We’re a research enhanced Brand Agency.

  1. We do desk research, quantitative and qualitative consumer research, ethnographies, and expert salons to understand the cultural context of brands. We unearth the cultural resonance of brands and discover their cultural triggers.
  2. We work on brand strategy, focusing on identifying a growth path for the brand. We believe that brands can initiate powerful movements through their cultural resonance.
  3. We facilitate workshops and brand journeys to define or refresh brand positioning. Our approach to positioning is based on the search for a foundational narrative.
  4. We generate brand content, videos and documentaries to deploy the foundational narrative in social media.


What we do.

Our process.

In-house research.

Working with experts.

How we create brand foundational narratives.

Foundational narrative theory.

Narrative Archetypes: Booker’s Seven Plots.

Narrative trends.

Brand narrative stretching.



Back to Abensour & Partners.