Foodporn, #Instafood. Food is for sharing. Whether you object to people taking pictures of their lunch or whether you do it yourself, #Instafood is now at the core of food culture.

Sharing (and bragging): “look what I am eating!”; “look where I am!”; “look what I am doing!”. But also trying to freeze an ephemeral moment. Keeping memories. Food shots can be a life journal. It says a lot about the role food now has in our lives, as well as photography, as a core tool to tell our story.

Meanwhile, for food brands, their “Instafoodability” has become totally pivotal. We’re helping clients on this…