We’re a research enhanced Brand Agency.
- We do desk research, quantitative and qualitative consumer research, ethnographies, and expert salons to understand the cultural context of brands. We unearth the cultural resonance of brands and discover their cultural triggers.
- We work on brand strategy, focusing on identifying a growth path for the brand. We believe that brands can initiate powerful movements through their cultural resonance.
- We facilitate workshops and brand journeys to define or refresh brand positioning. Our approach to positioning is based on the search for a foundational narrative.
- We generate brand content, videos and documentaries to deploy the foundational narrative in social media.
What we do.
How we create brand foundational narratives.
Foundational narrative theory.
Narrative Archetypes: Booker’s Seven Plots.
Back to Abensour & Partners.